Introduced by the design house of hugo boss in february 2011, boss orange cologne for men embodies a passionate, spontaneous and carefree man who approaches life with a casual and relaxed attitude. Boss orange cologne is endorsed by the cool and collected actor orlando bloom, whose sophisticated style and laid-back personality perfectly embody the boss orange man. Exotically intense, the powerful composition of this cologne embraces hints of vanilla, apple, wood and invitingly warm incense.